EN IMAGES. Un musée des flops commerciaux va ouvrir en Suède
Perfume Shrine: Bic Fragrances: Perfume History of Les Parfums Bic (& Paris in your Pocket)
1988 : Le flop des parfums BIC ... (Briquets de parfum) - Eighties.fr
Product Fails from those that should know Better - MADE Products
Le savoir inutile : Bic n'a pas fait que des stylos (12/05/2022) - YouTube
SVA Archives
Perfumes bic : The Biggest flops of the 80's by marie bouyat on Prezi
Les parfums Bic, histoire d'un fiasco industriel
CES Wall of Shame features failed products from big-names as a stark warning to entrepreneurs | Daily Mail Online
Class n°5 - Brand extension - Brand Journal
Cleopatra's Boudoir: Bic Fragrances
L'échec des parfums BIC – PARFUME TA COM'
1988 : Le flop des parfums BIC ... (Briquets de parfum) - Eighties.fr
The Museum of Failure: Celebrating the products that don't quite succeed
SVA Archives
1988 : Le flop des parfums BIC ... (Briquets de parfum) - Eighties.fr
Big companies' biggest product failures of all time | loveinc.com
10 of the world's biggest product failures | Marketing Mag
Fiascos industriels: les parfums Bic - Aujourd'hui l'économie
Brand and line extensions | PPT
Bic perfume by Hélène Ensel on Prezi
INTERNATIONAL REPORT; Bic Counts on a New Age for Spray Perfume - The New York Times
Trop rasoir le parfum Bic ? La flamme n'a pas pris - Edition du soir Ouest-France - 07/07/2015
